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I've met several Drupal companies lately and am finding it hard to believe that so many companies don't contribute back. When asked, most of them express how much they'd like to contribute back to the community, but simply don't know how to make it work financially. They feel that they don't yet have the time or resources. In other words, while they have an objective, they've consistently failed to translate it into an executable strategy. An objective without strategy, or a strategy without execution remains a dream.

At the end of the day, using cost as a reason to not to engage in community activities isn't sufficient justification, because there are also costs in not engaging in the community. Think about all the things you could do for the community: contribute to module development, improve documentation, help organize a local meet-up, or take part in a code sprint. Then, think about all the things the community can do for you: provide feedback (i.e. your employees get free training), confer visibility and credibility (i.e. your company gets extra sales), impart a sense of "something larger" (i.e. your business is informed by a strategic vision). It's fun and rewarding to work closely with the smartest people in the Drupal community (i.e. it helps employee retention). Simply put, the more you give back, the more you get back.

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