The community DinMat.no is a joint venture run by five of the biggest newspapers of Norway’s Schibsted media group. Each of these newspapers (Aftenposten, Bergens Tidende, Stavanger Aftenblad, Adresseavisen and Fædrelandsvennen) has a large archive of food-related material, such as recipes and feature stories that were published in the newspapers. The goal of the DinMat.no website is to leverage this content and become the leading provider of online food and drink information in Norway. This goal is premised on building a community, with features like rich videos showing cooking techniques, community interaction, and fun, relevant functionality such as weekly menu planning and the ability to create shopping lists that are sent via SMS to the visitor’s cell phone. Read more here
